Our story

Born in 2019, Assaya Jewelry is imbued with the DNA of its founder, Juliette Greindl: a taste for travel, nature and respect for the environment.

After a few years of expatriation in Bangkok, the designer, who had the ambition to create her own jewellery brand, decided to launch herself in 2019.

The visit to Khun Priya’s workshop and the meeting with his craftsmen marks the beginning of the adventure. With them, Juliette shares the same values of work, quality and ethics.

Everything flows naturally. Juliette designs her first jewels and the craftsmen make them using their ancestral know-how: the lost wax process. 

Assaya Jewelry is an instant hit with expatriates in Bangkok looking for quality handcrafted jewellery. 

Back in Belgium, Juliette continues her project by developing new collections inspired by her travels, nature, the sun, life. 

The love story between Khun Priya’s workshop and Assaya Jewelry continues because the designer is convinced that no machine can ever replace the craftsmanship of the artisans in the creation of jewellery. 

Today, the young brand has won over women who are looking for jewellery that is a real accessory for life. She is proud to offer you more than 30 different models!